Our Story

Present01 January 2020

Going Global

 

We expand into international markets, focusing on Food and Beverage distribution.

 

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2000s01 January 2020

Changing with the growing trend

 

For our rental properties, when tourists boomed and customer traffic was at peak, we acquired “restaurant with outside seat” permit and merged our shop units to attract many restaurant businesses.

 

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198501 January 2020

Event Sponsorships & Road Shows

 

We sponsored popular events to build brand awareness, such as Macau Car Racing, Ritz Night Club Event, Cheung Chau Bun Festival and Dragon Boat Race.

 

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198401 January 2020

Expansion of Import Business & Start of Leasing Business

 

Launched the famous Ad campaign “紅牛百萬送大禮” (Red Bull Million Lucky Draw)

Started leasing shops and offices at Tsim Sha Tsui East to venders of various industries.

 

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198301 January 2020

Founding & Start of Import Business

 

We were founded by Mr. Chaleo Yoovidhya on March 18th 1983. 

The first product of our import business was “Kratingdaeng” bottle, also known as “Red Bull Energy Drink”, from Thailand to Hong Kong.

 

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Reasons for setting our business in HK:

 

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Strategic Location

  • Proximity to robust markets (Southeast Asia, China, East Asia)
  • Gateway to enter mainland Chinese market

 

 

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Economic advantages

  • Low tax rate, zero customs tariff on imported and exported goods, free flow of information, open-market policies
  • Welcoming to foreign enterprises

 

 

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Reliable and modern infrastructure

Comprehensive international transport connections as aviation and freight shipping